Color Guide

Sublimation Printer
PRINTING PROCESS

At Instant Promotion we use dye sublimation printing to embed the colors into 600 denier fabric, ensuring a long lasting finish. Dye sublimation is the process of turning a dye ink into a gas that bonds with polyester fabric or other polymers. Unlike screen printing, where the ink sits on top of the fabric, dye sublimation bleeds the ink into the fabric itself, resulting in a vibrant graphic that never washes off the fabric. 

Accurate color management is imperative to maintaining brand integrity and this is therefore a key element of our print production process. To ensure that we provide our clients with an accurate and consistent color representation, our printer color profiles are accurately calibrated to international printing standards. This ensures that we are able to print the correct intended color for our clients, regardless of the printer being used. In addition, our color management process ensures that the printed color is consistent from one print-run to the next.

Pantone Example
COLOR MODES

When you first view your visuals you will view them on a screen, which uses RGB color mode. RGB creates color by emitting a combination of red, green & blue lights. RGB is referred to as an additive color model because white is created by adding all 3 colors. These colors may vary from screen to screen depending on the calibration of each device.

CMYK color mode creates colors using 4 inks - cyan, magenta, yellow & key (black). It is called a subtractive color model because white is obtained with the absence of all 4 inks. The color ranges of RGB & CMYK do not directly match up, and while all efforts are taken to match them exactly, it isn’t always possible.

Most graphics software allows you to work in either RGB or CMYK color mode. RGB is primarily for artwork that is to be viewed on screen, for example on websites, whereas CMYK is for artwork that will be printed. To ensure color accuracy, we ask that you avoid saving artwork in RBG color mode, and use Pantone colors where possible.

PANTONE®
Using Pantone colors allows us to precisely match your brand colors accurately and maintain color consistency when printing, so please let us know if you have any specific Pantone colors in your artwork that you require us to match.  This is particularly necessary for large areas of block color, for instance, the background color of your canopy.

 

For more details, click here to download our Artwork Requirements.

PANTONE® REFERENCE GUIDE
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Click here to download a complete Pantone® color guide.