Our Team Heads to Adobe MAX 2025

At Instant Promotion, our design team is a strategic asset that drives creativity and innovation across every project. The worlds of visual communication, brand experiences, and trade show design evolve quickly, and to stay ahead of the curve we invested in our team’s growth by sending them to Adobe MAX 2025 in Los Angeles—the global conference for creative professionals—where they could learn, connect, and certify their skills to strengthen both their expertise and our brand.

Why We Attended Adobe MAX

Our team attended Adobe MAX to stay ahead of creative trends, gain hands-on experience with new tools, and bring back insights that strengthen the design process at Instant Promotion. Here are a few key reasons we made this investment:

• Deep learning & Inspiration
  Adobe MAX offers over 150 sessions covering design trends, creative thinking, and workflow evolution, it offered the perfect setting for our team to explore what’s next in design.

• Official certification opportunities
  At MAX 2025, Adobe partnered with Certiport to provide an on-site testing lab offering free Adobe Certified Professional (ACP) exams to attendees. For our design team, this was an opportunity to validate their skills, boost credibility, and bring back credentials that support their professional growth and Instant Promotion's value proposition.

• Explore the future of AI
  The event also showcased how AI is reshaping the creative process, with Adobe introducing new intelligent tools across Photoshop, Illustrator, Express, and Firefly. These innovations help designers move from idea to execution faster while keeping creativity front and center.

Investing in Skills That Last

Our participation in MAX was part of a long-term commitment to skill development. Through workshops and certification labs, our designers:

• Expanded their creative toolkit with new features and workflows
• Gained fresh perspective on emerging design trends (not just “how to use this feature” but “why this feature matters”)
• Earned Adobe Certified Professional (ACP) credentials that validate their expertise to build individual confidence and team capability

The Value of Certification

Becoming an Adobe Certified Professional means more than mastering software—it’s about demonstrating proven skill and creative leadership. At MAX, our team took advantage of the onsite certification labs to validate their knowledge and bring that experience directly back into our design process.

Embracing AI-powered Design Workflows

For the Instant Promotion brand and our broader work, we’re constantly refining how we create branded visuals—from pop up tent designs and trade show displays to inflatables and signage. The new AI-powered features introduced at Adobe MAX are opening faster, more flexible ways to bring ideas to life.

• AI Assistant in Adobe Express – Enables our designers to make natural-language edits (like “make this more tropical” or “swap the background”) while maintaining full creative control. This means faster adjustments and more customization options for customer visuals.
• Generative Fill, Harmonize, and Generative Upscale in Photoshop – Help improve image quality, blend design elements naturally, and deliver sharper, print-ready artwork. These tools accelerate our process so we can meet deadlines without compromising quality.
• Project Moonlight (Cross-App AI) – A previewed feature that connects assets, styles, and social output across Adobe apps, helping our team keep brand visuals consistent from tent designs to trade show graphics.

Each of these innovations helps us create stronger, more cohesive designs that keep Instant Promotion customers looking their best at every event.

Bringing Innovation Home to Instant Promotion

Attending Adobe MAX 2025 was about more than gaining inspiration—it was about turning what we learned into practical improvements that enhance the way we serve our customers. Our designers returned with new certifications, ideas, and workflows that help us:

• Produce visuals faster and more consistently
• Integrate the newest Adobe and AI tools into our daily design process
• Maintain our leading edge in design innovation for trade shows, branded tents, and event marketing

Every insight and certification earned at MAX fuels our mission to help our customers stand out from the crowd—through faster turnarounds, stronger visuals, and smarter design.