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Bold Booths, Crafted with Purpose: LazerEdge on the Festival Circuit

From their roots in a college dorm room to the bustling streets of major craft festivals, LazerEdge has stayed true to its mission: to create quality, custom wood decor with heart. Based in Mount Airy, NC, LazerEdge is a shining example of the homegrown craftsmanship we’re proud to celebrate as a fellow North Carolina company. With a focus on sustainable sourcing, they use USA-sourced cherry and maple wood to create intricate, laser-cut logos and artwork that showcase both precision and artistry.

We're proud to partner with LazerEdge to help them bring their story to life at events across the region. Take a look at how their presence has evolved—and stood out—at some of the Southeast’s most beloved festivals.

Making a Statement at Aiken’s Makin’

At Aiken’s Makin’ in South Carolina, LazerEdge made a big impression. With a larger footprint and a booth that balanced retail flow with visual appeal, the bold, woodgrain-branded valance and flags helped anchor their space. The edge-to-edge sublimation across their setup turned heads—and drew foot traffic.

Early Days at the Garden Jubilee

LazerEdge 10x10 tent setup with branded feather flags at Garden Jubilee in Hendersonville, NC.
One of LazerEdge's early tent setups at the Garden Jubilee featured a 10x10 booth with clean branding and feather flags.

Held every Memorial Day weekend in Hendersonville, NC, the Garden Jubilee is a blooming paradise of nearly 200 vendors. One of LazerEdge’s first booth setups—featuring a 10x10 tent and feather flags—showed just how powerful clean branding and a strong product lineup can be. Even early on, their commitment to detail shined through.

Packapalooza in Raleigh, NC

Close-up of LazerEdge’s branded canopy valance with “Where craftsmanship meets innovation” printed across the top at Packapalooza.
Their woodgrain-printed valance at Packapalooza featured the tagline “Where craftsmanship meets innovation,” displayed clearly on the deep 16" valance.

Back in their college hometown for NC State’s Packapalooza™, LazerEdge leaned into their origin story. The 16" deep valance gave plenty of room to proudly display their tagline: “Where craftsmanship meets innovation.” Surrounded by alumni and newcomers alike, their clean, professional look resonated with the spirit of the event.

Spotlighting Bold Colors at Brewgaloo

Teardrop flags with LazerEdge branding and woodgrain print flanking the booth at Brewgaloo in downtown Raleigh.
LazerEdge’s teardrop flags with their bold logo and woodgrain background drew plenty of attention at the bustling Brewgaloo festival.
LazerEdge team member celebrating in front of a beautifully branded tent showcasing laser-cut wood decor.
LazerEdge’s setup shines with a fully branded canopy and a beautifully merchandised product display—clearly a setup they’re proud of.

With tens of thousands gathering in downtown Raleigh to celebrate craft beer and local goods, Brewgaloo is a celebration of all things homegrown—making it the perfect fit for LazerEdge. Their teardrop flags with bold branding and woodgrain textures gave the booth an unmistakable identity.

A Full Presence at the Azalea Festival

Front-facing 20-foot LazerEdge tent with product displays at the Azalea Festival in Wilmington, NC.
The front view of LazerEdge’s 10x20 booth at the Azalea Festival shows ample space for product displays and conversations.
Side view of LazerEdge’s 10x20 booth with “Do what you Love!” printed on the valance, engaging festival attendees.
The side of the tent featured the motivational phrase “Do what you Love!”—capturing the spirit of the brand.

In Wilmington, NC, the Azalea Festival offers a vibrant mix of pageantry, artistry, and community celebration. LazerEdge’s 10x20 setup commanded attention with deep valances that reinforced brand messaging on all sides. From “Do what you Love!” to signature product displays, every inch of space was put to good use.

From modest beginnings to full-scale event presence, LazerEdge has used their Instant Promotion setups to reflect the same values they put into their products: care, craftsmanship, and creativity.

We have been using Instant Promotion for years. Their products are top quality and their customer service is efficient!

Will Pfitzer, LazerEdge

It’s been a joy watching their journey unfold—one booth, one banner, one festival at a time.

Explore their handcrafted work at lazeredge.com

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